INDISPENSABLE DENIM: SUITED FOR EVERY SITUATION
Great jeans are indispensable to any guy’s wardrobe. They’re the go-to, the thing you’ll want to wear day in and day out, workweek or weekend. And they’ll look great in pretty much any instance—so long as they fit. Because, as with everything you wear, fit is paramount. And yet, we constantly see guys slouching around in ill-fitting denim. So why all the difficulty tracking down that perfect pair? It all comes down to the way the other guys cut and style their denim offerings. Slim, skinny, boot-cut, straight-leg, relaxed, tapered—options abound, but the fact is most of them are based on the idea that you’re shaped like a mannequin. Fall somewhere outside of those limited constraints, and you’re in trouble. Big thighs? Get ready for something baggy and unflattering. Long and lean? You’ll have an easier time, but good luck finding that perfect slimness to put you in proportion. Which is where BOGA comes in. Instead of going the traditional route, we broke with convention and designed one, universally flattering denim fit—tailored, but not skinny, with just the right amount of taper—then adjusted it for guys across a range of body types. The Jack is for men with a slim build, and the smaller legs and backside that accompany it. That means a slightly lower rise, and a closer cut around the thighs and calves. The Koop eases things up for men with more developed lower halves, and brings the rise up just a bit as well. And the Otto represents the more muscular end of the spectrum, with a higher rise in the back and more room in the leg. The one thing that doesn’t change across our three styles is the silhouette. All we’ve done is tweak it to fit different frames. So whether you’re a runner with lean legs, or a lifter who’s always struggled to find a pair of jeans that can accommodate your thighs and glutes, we’ve got you covered with a cut that’s tailored and slim (but not too slim). We’ve also ensured that all our finishings and details are up-to-snuff for the modern workplace. Our dressed-up denim is sourced from mills renowned for their weaving and dying techniques, and we’ve added 2% stretch for ease of movement, creating jeans with the clean, saturated color of raw denim, but none of the hassle of breaking it in. We complete each pair with carefully considered details designed to elevate the look even further. Tonal topstitching keeps things understated and uniform, die-cast zinc hardware will last for seasons to come, and a contrasting stitch on the inner seam gives you an extra shot of color when you roll your jeans. We’ve even got the option of a zippered cell phone pocket to keep your device secure. The little things matter, and we’ve worked hard to ensure we didn’t miss a single one. The result is a lineup of denim options that aren’t just suited to every guy, but every situation. Whether you’re wearing them to the office with a crisp dress shirt and blazer, or pairing them with a sweater-jacket and boots on the weekend, our jeans will keep you looking pulled-together and, of course, stylish. No wonder they’re so indispensable.
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